EXCERPT FROM THE STUDY
Product cannibalization happens when a business chooses to substitute an existing product with a new one, regardless of its market position (i.e., the product's life cycle phase is ignored). According to reports, branded producers have used a range of delaying tactics to stop the branded segment's "cannibalization" of their income. One common method is for a marketed company to launch and market a new version of the concerned product with strategic or tactic results. Cannibalization is an important factor to consider when analysing a product portfolio. As manufacturers struggle to optimize the leverage of their brand equity, cannibalism is a serious challenge for the vast majority of them, as is the prevalence of line extensions. Any new product that enters a market will eat into the market share of all existing players, and predicting this cannibalization is a difficult job.
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ABSTRACT
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ABSTRACT
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ABSTRACT
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EFFECT OF ENVIRONMENTAL DEGRADATION ON AGRICULTURAL PRODUCTIVITY IN NIGERIA
VALUE ADDITION AS A BASIS FOR ENHANCING PRODUCTIVITY IN RICE PRODUCTION AND PROCESSING
EFFECTIVENESS OF MASS MEDIA IN SENSITIZING AGAINST HUMAN TRAFFICKING IN NIGERIA
MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA
AN ASSESSMENT OF UNEMPLOYMENT AND ITS IMPACT ON YOUTH RESTIVENESS IN NIGERIA
CONSTRUCTION OF AN AUTOMATIC WATER LEVEL CONTROLLER